News

Oct

DOUBLOON POWERS ROCKETEER GAMES’ RED CRUCIBLE®, SETTING THE BAR FOR REAL TIME ACTION FACEBOOK GAMES

Mountain View, CA and Sacramento, CA – October 5, 2010 – Doubloon, provider of the most advanced targeted discovery, virtual currency, and virtual goods platform announced a new partnership with Rocketeer Games to distribute Red Crucible, the very first ever real time action games on Facebook of its caliber. Red Crucible will also be released in parallel to players on the web, iPhone, and iPad.

Red Crucible Players blast, smash, and crush their opponents with some of the world’s deadliest modern weapons and vehicles. The game is a fully rendered 3D online multiplayer, web browser game with real time lighting and has some of the most stunning 3D levels and arenas found in any action game, be it web or console.

“Red Crucible is definitely destined to be in a league all its own, and we’re excited about the release.” said John Kuraica, CEO of Rocketeer Games. “We’re also excited about working with Doubloon to drive revenue on multiple platforms. Their in-game monetization system is quick and easy to set up, allowing us more time and freedom to focus on compelling game play.”

“There’s a number of terrific turn based web games out there, but its rare to run into an action game as intense as Red Crucible. It reminds me of the hours and hours I spent playing Command and Conquer.” Said Eric Gonzalez, CEO of Doubloon. “The sound and graphics are amazing for a web based game. This is going to be a hit”.

About Doubloon
Based in Mountain View, CA, Doubloon provides the most advanced platform available for virtual currency management, revenue optimized virtual goods management, and smart game discovery. Doubloon allows games to provide a seamless playing and buying experience across the web, social networks, mobile devices, tablet devices, or any combination of the above. Doubloon’s intelligence platform allows publishers to optimize prices and virtual economies using benchmark market data across all games.

About Rocketeer Game Studios
Based in Sacramento, CA, Rocketeer Games Studio is run by games, marketing and software industry veterans dedicated to the development of the next generation of Social Games. Rocketeer Games is committed to shattering the stereotypes associated with Social (Facebook) games.

Aug

DOUBLOON POWERS VIRTUAL GOODS FOR FUSION CREATIVE STUDIOS AND BIGVOICE UNLIMITED’S INHERITANCE FACEBOOK GAME®

Mountain View, CA – August 31, 2010 – Doubloon, provider of the first virtual goods pricing optimization platform for gaming companies, announced today its integration with new Facebook game, Inheritance. Inheritance, co-developed by Fusion Creative Studios and New Media Agency BigVoice Unlimited, is the first story-driven social game built from the ground up for brand integration. After inheriting a charming, but run-down Savannah mansion from a distant aunt named Genevieve, players are tasked with designing and renovating the home. Along the way they discover news clippings, journal entries and keepsakes that gradually reveal Aunt G’s surprising and mysterious past.

“Inheritance represents the next generation of social games: rich story-telling coupled with smart brand integration. Doubloon’s next generation optimization platform was the only logical choice for us. We are very excited about our collaboration”, said Pablo Arenas, CEO of Fusion Creative Studios.

Inheritance offers natural product placement, brand integration and product coupon opportunities for a wide range of categories from home improvement, décor & furnishings to cleaning, laundry and foodstuffs.

They’ve wonderfully fused together a unique storyline with mystery elements found in some of the most successful Facebook games on the market.” Said Eric Gonzalez, CEO of Doubloon. “We all enjoyed playing the game and we’re thrilled to be working with the talented people at Fusion Creative and BigVoice”.

About Fusion Creative Studios
Based in Branford, Connecticut, Fusion Creative Studios is a leading developer of social gaming and business apps for both mobile and online social platforms.

About BigVoice Unlimited
BigVoice Unlimited is a New Media Agency focused on identifying, developing and exploiting new communication platforms to create effective and more resonant voices for brands. They help companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social media & mobile technologies. BigVoice specializes in Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search and social optimization and advertising.

Aug

DOUBLOON RELEASES NEW LIBRARY FOR DEVELOPERS AND PUBLISHERS TO POWER VIRTUAL GOODS

Mountain View, CA – August 11, 2010 – Doubloon, provider of the first open API, virtual goods pricing optimization platform for gaming companies, announced today its introduction of native iPhone support for Doubloon's services. The introduction of Cocoa libraries is targeted towards developers interested in a ready-built microtransaction environment within iPhone applications and games.

The beta iPhone Library allows easy integration with the Doubloon API. "The library provides a default catalog display that is available for drop-in support for virtual goods in iPhone apps and games. We already have client support for many major game development technologies and we're excited to now expand our offerings to the iPhone," says Chad Maue, CTO.

“There’s a great opportunity in virtual goods and it is going to get bigger very quickly in the mobile space. We listened to our clients and market demands and responded with a powerful mobile client to enable mobile purchases and enhance the online experience.”

The new iPhone library is now downloadable at www.virtualdoubloon.com for registered users. Developers and publishers are welcome to register online and start using the library for free.

Jun

DOUBLOON AND ALCHEMIC DREAM PARTNER FOR VIRTUAL GOODS MANAGEMENT

Mountain View, CA and Montreal, QC - June 22, 2010 /PRNewswire/ Doubloon, provider of the first virtual goods economy management pricing optimization platform for gaming companies, announced today its strategic partnership with Alchemic Dream Inc., the leader in MMOG management, in-game events, customer support and localization. Alchemic Dream will now offer Doubloon's Pricebox platform as a standard service offering, and becomes Doubloon's preferred customer care partner per disclosed terms of the partnership.

"Alchemic Dream Inc is an exceptional partner for Doubloon because of their capability to provide highly scalable on-demand community management services for our clients' online communities." said Eric Gonzalez, chief executive officer at Doubloon. "We're excited about working with Alchemic Dream on a number of exciting game release due for release later this year."

"Defining the right price for goods has always been a challenge and it is even more difficult for virtual items. Doubloon offers the perfect solution to optimize the revenues of publishers and developers in the online gaming space, so we are delighted to be among their partners." said Aurelien Merville, chief executive officer of Alchemic Dream.

Both companies currently collaborate on unnamed virtual world titles planned for release in Q3 and Q4 2010.

About Alchemic Dream
Based in Montreal, Canada, Alchemic Dream is a premier provider of services to social games, casual games, MMOG's and virtual worlds developers. Their services range from customer support to community management, localization and social networking. Alchemic Dream has experience on numerous Online Games such as Second Life, Lord of the Rings Online™: Shadows of Angmar™, Dungeons and Dragons Online™: Stormreach™, Pirates of the Burning Sea, Star Trek Online and Champions Online. Alchemic Dream Inc. also operates the MMO gaming newsfeed MMPOW.com

Jun

DOUBLOON INTRODUCES FLASH LIBRARY FOR VIRTUAL GOODS MANAGEMENT

Mountain View, CA June 15, 2010 – Doubloon, provider of the first virtual goods pricing optimization platform for gaming companies, announced today its introduction of Flash library support for Doubloon's products. The introduction of Flash libraries is targeted towards developers interested in a ready-built flash buying experience within games. Doubloon also made mention of specific games on the web and in various social networks like Facebook due for release shortly.

The Flash Library is an Action Script 3 set of classes for easy integration with the Doubloon API. "It provides a default catalog display that is available for drop-in support for virtual goods in Flash games. We've been getting a lot of requests for drop-in Flash support, so we're excited to expand our offerings and help expand in-game revenue with this new Flash library." says Chad Maue, CTO. "We're excited about our offering seamless in-game buying experience for flash developers," said Eric Gonzalez, CEO of Doubloon. Doubloon's client libraries and web services make it that much easier to take even existing games and introduce virtual goods in virtually no time."

Jun

DOUBLOON POWERS VIRTUAL GOODS FOR AETN DIGITAL MEDIA’S DRESSUPCHALLENGE®

Mountain View, CA and New York, NY – June 8, 2010 – Doubloon, provider of the first virtual goods pricing optimization platform for gaming companies, announced today its integration with AETN Digital’s.

Hit site that provides women with a fun escape to explore their inner “fashionista” and a place to explore their creativity and bond with other likeminded women. The site invites its nearly one million users to create makeovers, enter and vote in weekly challenges and interact with other game-players in a dynamic community. Doubloon’s capabilities will enable DressUpChallenge.com users a variety of ways to purchase virtual clothing. It will also provide a new revenue stream for AETN Digital while allowing the company to focus on providing a quality gaming experience.

"DressUpChallenge has a loyal following of women who have earned millions of points while designing fashion creations," said Kris Soumas, Head of Games, AETN Digital. "Doubloon allows us to quickly integrate a shopping experience on the site, giving users a way to spend points and tokens on virtual items that enhance their ability to express themselves creatively. Already we have seen conversion rates of over 5%, and we are working with Doubloon's adjusted elasticity pricing engine to optimize conversion rates and increase revenues."

"We're excited that AETN Digital is working with Doubloon to provide DressUpChallenge.com players with numerous ways to engage with the game and each other," said Eric Gonzalez, CEO of Doubloon. “The DressUpChallenge.com team has done a wonderful job of putting into practice many of Doubloon’s capabilities to make the game both more fun and more lucrative.”

About AETN Digital Media
AETN Digital Media, a division of A&E Television Networks, LLC, is a leading provider of digital content for properties including History, Lifetime, A&E, Biography, Roiworld, DressUpChallenge, Lifetime Moms and MothersClick. More than 13 million unique visitors per month engage with the company’s digital brands across 14 properties, and millions more consume the content via syndication, social media and mobile. Combined with the reach of the A&E Networks, AETN Digital Media provides sponsors an unrivaled opportunity to reach all demographics with a powerful, singular-branded experience across all platforms.